Dr. Chere C. Yturralde

Dean, College of Business and Accountancy Angeles University Foundation
Dr. Chere C. YturraldeDr. Chere C. Yturralde

Prior to becoming dean, she held different posts in the College as its Marketing Management department chair and assistant dean.  She likewise held other posts as the Public Relations Director of both the University and its affiliate Angeles University Medical Center as well as the Marketing Officer of the University.  Before immersing herself in the academe, she was the Branch Manager of PAMANA, Inc. in Central Luzon, a pre-need company.  She also assumed chairmanship of the AUFCOOP, the largest cooperative in Angeles City and one of the leading cooperatives in Reg. III, for 11 years.

She finished her BSBA in Marketing (cum laude), Master in Business Administration (MBA) and Doctor in Business Administration (DBA) education from the same school. She also acquired Diploma in Business as well as Certificate IV in Training and Assessment from the Australian Trade Training College in Brisbane, Australia.

She is part of CHEDRO III’s Regional Quality Assessment Team (RQAT) as well as CHED’s Institutional Sustainability Assessment (ISA) as an assessor.  She is an accreditor of the Philippine Accrediting Association of Schools, Colleges and Universities (PAASCU).  She is also an active part of the Philippine Council of Deans and Educators in Business(PCDEB), President of the Council of Deans and Educators in Business (CODEB)III.

She was also a recipient of numerous awards such as the 2011 AGORA Awardee for Outstanding Achievement in Marketing Education, Most Outstanding Cooperative Leader in Angeles City and declared one of the Outstanding Women in Angeles City as featured in SM City Clark.  She is also a Certified Professional Marketing Educator (CPME) as well as a Diplomate in Business Education, certifications issued by the Philippine Marketing Association and Philippine Academy of Professionals in Business Education (PAPBE).

She is married to Herminio T. Yturralde Jr. and was blessed with 5 children, Ciara Marie, Chielo Ann, Chanylle Joie, Christiana Mae and Justin Miguel.