Lawrence Hoc Nang Fong received his Ph.D. in Hotel and Tourism Management from the Hong Kong Polytechnic University. He is an Associate Professor of Integrated Resort and Tourism Management at the University of Macau. Since July 2021, he has been serving as the secretary of Asia-Pacific CHRIE (a federtion of International CHRIE). His two major research interests are consumer psychology and sensory marketing. His publications appear in leading tourism, hospitality, and gambling journals such as Tourism Management, Annals of Tourism Research, Journal of Travel Research, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Gambling Studies. He is also serving on the editorial board of renowned journals including Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Asia Pacific Journal of Tourism Research, Journal of Vacation Marketing, Journal of Information Technology and Tourism, etc. In addition to academic works, Lawrence has rich experience in doing consultancy projects commissioned by the Macau S.A.R. Government and corporations in different industries. Since 2017, he has been serving as a member of the Economic Development Council (Macau S. A. R. Government).