Pacita U. Juan

Founder, ECHOstore Philippines Founder and President of the NextGen Organization of Women Corporate Directors (NOWCD)
Pacita U. JuanPacita U. Juan

She has started many businesses and among them are : a coffee shop chain, a Filipino quick service restaurant, a farm to table restaurant and a natural and organic store called ECHOstore (www.echostore.ph).

She is a strong advocate of Slow Food, organic farming and sustainable Agri-based businesses. She runs a small organic coffee farm in Amadeo, Cavite from where she harvests vegetables, herbs and coffee. She is President and Co-Chair of the Philippine Coffee Board, Inc.(PCBI),(www.philcoffeeboard.com), past Chair of the ASEAN Women Entrepreneur Network (AWEN) and a member of the UN-FAO Forest and Farm Facility Committee. She is a founder and the current President of the NextGenOrganization of Women Corporate Directors (NOWCD),The PH Chapter of the International Women’s Coffee Alliance (IWCA) and was Chair of the Women’s Business Council of the Philippines (2014-2018).

She has written three books on coffee namely: KAPE (2002), BARAKO : The Big Bean (on Liberica coffee)(2005) and The Barista Manual (2013). And a book on Cacao: Bean to Bar in 2013. All books published by Anvil Publishing. She writes a regular column in the Philippine Star titled “Food for Thought” which comes out every Saturday in the Op-Ed section.