Professor Perry Hobson, PhD is the Director of the Academy of Tourism at Breda University of Applied Sciences (BUas) in The Netherlands. He holds a Bachelor’s degree from the UK, a Masters from the USA, and completed his PhD in Australia. He is the Editor Emeritus of the Journal of Vacation Marketing (JVM) having been the Editor-in-Chief for over two decades. JVM is indexed by SSCI, is listed as an ‘A’ journal (top20%) by the Australian Business Deans Council, and has an Impact Factor 4.0 -which puts it in the Top 30 of all journals listed in the tourism, hospitality, leisure and sports category. He was also the co-Editor of the Journal of Hospitality & Tourism Education (JHTE) from 2006-8. He has not only held academic positions in relation to tourism and hospitality education at Southern Illinois University in the USA, Hong Kong Polytechnic University (SAR-China)and Southern Cross University in Australia, but also spent the last 10-years in senior management roles relating to global engagement at both Taylor’s University and Sunway University in Malaysia. He is the founding Director/CEO of the International Centre of Excellence in Hospitality & Tourism Education (THE-ICE) and was recently made a Fellow for his contribution. He is an Adjunct Professor at Ton Duc Thang University in Vietnam, a Visiting Professor at the Management Centre Innsbruck (MCi) in Austria, and also sits on the International Advisory Council of Ostrava University in The Czech Republic. He is a Past-President of APacCHRIE, and has been made an Honorary Fellow of Council for Hospitality Management Education (CHME) in the UK as well as CAUTHE in Australia.